
Anything You Want
đŻ Business is personal - Donât follow someone elseâs dream. Make something that makes you and others happy. Thatâs the real ROI.
đĄ Start small. Stay smart - You donât need money to help people. You need a real solution. Simple beats complex. Action beats plans.
đĽ Say âHell yeah!â or no - If itâs not a full-body yes, itâs a no. Be clear, be bold, be exclusive. Your 1% tribe will thank you.
đ Make yourself obsolete - Design your business so it thrives without you. True freedom is building a machine that runs on its own.
đ Care more about customers than cash - Money follows meaning. Treat your customers like royalty and theyâll bring the kingdom to you.
đ§ Improve or invent - Donât push what isnât working. Pivot, tweak, delightâtiny things create massive loyalty.
đ§ââď¸ Stay true to your why - Keep checking in: Are you happy? Are they happy? Thatâs the real bottom line.
đ Little joys leave big impressions - Forget scale for a moment. A well-timed smile or thoughtful detail might be your best growth hack.
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Most people donât know why theyâre doing what theyâre doing. They imitate others, go with the flow, and follow paths without making their own. They spend decades in pursuit of something that someone convinced them they should want, without realizing that it wonât make them happy.
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Donât be on your deathbed someday, having squandered your one chance at life, full of regret because you pursued little distractions instead of big dreams.
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Business is not about money. Itâs about making dreams come true for others and for yourself.
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Making a company is a great way to improve the world while improving yourself.
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Donât pursue business just for your own gain. Only answer the calls for help.
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Your business plan is moot. You donât know what people really want until you start doing it.
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Starting with no money is an advantage. You donât need money to start helping people.
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You canât please everyone, so proudly exclude people.
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Make yourself unnecessary to the running of your business.
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The real point of doing anything is to be happy, so do only what makes you happy.
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When you make a business, you get to make a little universe where you control all the laws. This is your utopia.
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A business plan should never take more than a few hours of workâhopefully no more than a few minutes. The best plans start simple. A quick glance and common sense should tell you if the numbers will work. The rest are details.
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When youâre onto something great, it wonât feel like revolution. Itâll feel like uncommon sense.
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Success comes from persistently improving and inventing, not from persistently doing whatâs not working.
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Donât waste years fighting uphill battles against locked doors. Improve or invent until you get that huge response.
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If youâre not saying, âHell yeah!â about something, say no. When deciding whether to do something, if you feel anything less than âWow! That would be amazing! Absolutely! Hell yeah!â then say no.
âNo business plan survives first contact with customers.â - Steve Blank
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If most of your customers love what you do, but one doesnât, you can just say good-bye and wish him the best, with no hard feelings.
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Have the confidence to know that when your target 1 percent hears you excluding the other 99 percent, the people in that 1 percent will come to you because youâve shown how much you value them.
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Never do anything just for the money.
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Never forget why youâre really doing what youâre doing. Are you helping people? Are they happy? Are you happy? Are you profitable? Isnât that enough?
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Itâs important to know in advance, to make sure youâre staying focused on whatâs honestly important to you, instead of doing what others think you should.
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You should care about your customers more than you care about yourself! Isnât that Rule No. 1 of providing a good service? Itâs all about them, not about you.
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Care about your customers more than about yourself, and youâll do well.
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If you set up your business like you donât need the money, people are happier to pay you.
Set up your business like you donât need the money, and itâll likely come your way.
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When one customer wrongs you, remember the hundred thousand who did not. Youâre lucky to own your own business. Life is good. You canât prevent bad things from happening. Learn to shrug. Resist the urge to punish everyone for one personâs mistake.
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When youâre thinking of how to make your business bigger, itâs tempting to try to think all the big thoughts and come up with world-changing massive-action plans. But please know that itâs often the tiny details that really thrill people enough to make them tell all their friends about you.
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If you find even the smallest way to make people smile, theyâll remember you more for that smile than for all your other fancy business-model stuff.
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To be a true business owner, make it so that you could leave for a year, and when you came back, your business would be doing better than when you left.